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Courses - Fall 2018
BUMK
Marketing Department Site
BUMK701
Marketing Research Methods
Credits: 2
Grad Meth: Reg
Prerequisite: BUSI650 and BUSI630.
Credit only granted for: BMGT752 or BUMK701.
Formerly: BMGT752.
The process of acquiring, classifying and interpreting primary and secondary marketing data needed for intelligent, profitable marketing decisions. Evaluation of the appropriateness of alternative methodologies, such as the inductive, deductive, survey, observational, and experimental. Recent developments in the systematic recording and use of internal and external data needed for marketing decisions.
BUMK715
Consumer Behavior
Credits: 2
Grad Meth: Reg
Prerequisite: BUSI650.
Restriction: Must be in one of the following programs (Business and Management (Master's); Business and Management (Master's)).
Credit only granted for: BMGT754 or BUMK715.
Formerly: BMGT754.
Analysis of customer decision-making and how marketing strategy can be used to influence those decisions. The framework is a buyer behavior model, in which concepts from psychology, sociology, and economics are applied to individual and organizational purchase decisions. Marketing strategies of leading firms in consumer products, technology, and services (including internet services) are analyzed using a variety of case study formats. Focus is consumer behavior; however, principles can also be applied to the decision-making of business.
BUMK757
Marketing Strategy
Credits: 2
Grad Meth: Reg
Prerequisite: BUSI650.
Credit only granted for: BMGT757 or BUMK757.
Formerly: BMGT757.
A capstone marketing course. Marketing strategies designed to manage products in selected market segments. Topics covered include competitor analysis, buyer analysis, market segments, and product strengths and weaknesses; product related issues are identified and marketing strategies developed, assessed and implemented.
BUMK758B
(Perm Req)
BUMK758D
(Perm Req)
BUMK758E
(Perm Req)
BUMK758G
(Perm Req)
Special Topics in Marketing; Business Communications I
Credits: 1
Grad Meth: Reg
BUMK758J
Special Topics in Marketing; Pricing Strategies for Sustainable Competitive Advantage
Credits: 2
Grad Meth: Reg
BUMK758K
(Perm Req)
Special Topics in Marketing; Advanced Marketing Analytics
Credits: 3
Grad Meth: Reg
BUMK758O
Special Topics in Marketing; Digital Marketing
Credits: 2
Grad Meth: Reg
BUMK759
(Perm Req)
Independent Study in Marketing
Credits: 1 - 6
Grad Meth: Reg
Contact department for information to register for this course.