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Courses - Spring 2020
BUMK
Marketing Department Site
BUMK744
(Perm Req)
Marketing Research and Analytics
Credits: 3
Grad Meth: Reg, S-F
Restriction: Must be in Business and Management (Master's) program; or permission of BMGT-Robert H. Smith School of Business.
Credit only granted for: BUMK758L or BUMK744.
Formerly: BUMK758L.
Provides a review of primary data collection methods for marketing data. Students will learn how to design and implement effective confirmatory research. Both direct methods such as surveys and indirect methods such as experiments will be covered. In this hands-on course, students will design and conduct research with target customers, analyze the data, and then present their results to decision makers.
BUMK746
(Perm Req)
Data Science for Customer Analytics
Credits: 3
Grad Meth: Reg, S-F
Restriction: Must be in Business and Management (Master's) program; or permission of BMGT-Robert H. Smith School of Business.
Credit only granted for: BUMK758W or BUMK746.
Formerly: BUMK758W.
An introduction to data science and thebasic concepts of database management. The course also provides an overview of the various sources of in house data that are available to many organizations. Students will learn how to work with click stream, scanner panel and social media data. Geo-demographic datasets will be discussed and explored, and techniques for data-fusion will receive ample attention.
BUMK758R
(Perm Req)
Special Topics in Marketing; CRM Analytics
Credits: 2
Grad Meth: Reg, S-F
Masters students only.
BUMK759
(Perm Req)
Independent Study in Marketing
Credits: 1 - 6
Grad Meth: Reg, S-F
Contact department for information to register for this course.
BUMK764
(Perm Req)
Business Communications II
Credits: 1
Grad Meth: Reg, S-F
Restriction: Must be in Business and Management (Master's) program; or permission of BMGT-Robert H. Smith School of Business.
Credit only granted for: BUMK758G or BUMK764.
Formerly: BUMK758G.
Teaches students how to communicate quantitative information effectively. Focuses on developing written, spoken and presentation skills.
BUMK766
(Perm Req)
Credits: 2
Grad Meth: Reg, S-F
Restriction: Must be in Business and Management (Master's) program; or permission of BMGT-Robert H. Smith School of Business.
Credit only granted for: BUMK758N or BUMK766.
Formerly: BUMK758N.
Examines the process of developing, implementing and analyzing strategies for successfully marketing a variety of existing and potential products and services on the Internet. Special attention is devoted to the tools and techniques unique to the electronic media.
BUMK776
(Perm Req)
Action Learning Project
Credits: 2
Grad Meth: Reg, S-F
Restriction: Must be in Business and Management (Master's) program; or permission of BMGT-Robert H. Smith School of Business.
Credit only granted for: BUMK758Q or BUMK776.
Formerly: BUMK758Q.
Students analyze marketing data, report their findings and provide appropriate recommendations.