Courses - Spring 2023
BUSM
Full-Time MBA Program
BUSM614
Strategic Management
Credits:
2
Grad Meth:
Reg
Restriction: Must be in Business and Management (Master's) program; or permission of BMGT-Robert H. Smith School of Business.
Credit only granted for: BUSI690 or BUSM614.
Analyze and identify profit opportunities and threats in different industry and competitive environments; Analyze and identify a firm's valuable assets, resources and capabilities and how they might be protected, leveraged, and extended in the market; Learn how to organize your company to be the best prepared to adapt its strategy over time as the market environment changes; and how to use organic growth as well as mergers, acquisitions, joint ventures, alliances, and divestitures to ensure that the firm maintians the proper scale and scope to compete effectively over time.
BUSM624
Operations Management
Credits:
2
Grad Meth:
Reg
Restriction: Must be in Business and Management (Master's) program; or permission of BMGT-Robert H. Smith School of Business.
Credit only granted for: BUSI634 or BUSM624.
Operations management is concerned with efficient and effective design and operation of business processes for delivering products and/or services. Emphasis is given to process analysis and design, capacity management and bottlenecks, waiting lines and the impact of uncertainty in process performance, quality management, lean, six-sigma, and revenue management.
BUSM626
The Global Economic Environment
Credits:
2
Grad Meth:
Reg
Restriction: Must be in Business and Management (Master's) program; or permission of BMGT-Robert H. Smith School of Business.
Credit only granted for: BUSI683 or BUSM626.
Relationship between national and international economic environments. Determinants of output, interest rates, prices and exchange rates. Analysis of effect of economic policies (fiscal, monetary, trade, tax) on the firm and the economy.
BUSM701
Marketing Research Methods
Credits:
2
Grad Meth:
Reg
Prerequisite: BUSM606; and BUSM612.
Restriction: Must be in Business and Management (Master's) program; or permission of BMGT-Robert H. Smith School of Business.
Credit only granted for: BUMK701 or BUSM701.
Formerly: BUMK701.
The process of acquiring, classifying and interpreting primary and secondary marketing data needed for intelligent, profitable marketing decisions. Evaluation of the appropriateness of alternative methodologies, such as the inductive, deductive, survey, observational, and experimental. Recent developments in the systematic recording and use of internal and external data needed for marketing decisions.
BUSM702
Consumer Behavior
Credits:
2
Grad Meth:
Reg
Prerequisite: BUSM612.
Restriction: Must be in Business and Management (Master's) program; or permission of BMGT-Robert H. Smith School of Business.
Credit only granted for: BUMK715 or BUSM702.
Analysis of customer decision-making and how marketing strategy can be used to influence those decisions. The framework is a buyer behavior model, in which concepts from psychology, sociology, and economics are applied to individual and organizational purchase decisions. Marketing strategies of leading firms in consumer products, technology, and services (including internet services) are analyzed using a variety of case study formats. Focus is consumer behavior; however, principles can also be applied to the decision-making of business.
BUSM705
Brand Management
Credits:
2
Grad Meth:
Reg
Prerequisite: BUSM612.
Restriction: Must be in Business and Management (Master's) program; or permission of BMGT-Robert H. Smith School of Business.
Credit only granted for: BUMK716 or BUSM705.
Brand names are valuable assets for firms. Effective brand management is critical to maintaining the long-term profitability of products and services. Topics include understanding brands from the customer's perspective, building brand equity, measuring brand equity, leveraging brand equity, managing brand portfolios and managing brands over time.
BUSM708
Independent Study in Business
Credits:
1 - 6
Grad Meth:
Reg, S-F
BUSM713
Market Forecasting
Credits:
2
Grad Meth:
Reg
Prerequisite: BUSM606 and BUSM612.
Restriction: Must be in Business and Management (Master's) program; or permission of BMGT-Robert H. Smith School of Business.
Students will learn a number of market forecasting methods, each appropriate for different contexts. The majority of this course focuses on quantitative modeling techniques based on established statistical methods. We also cover non-statistical methods that are often used when empirical data is scarce. This is a very hands-on class where students will apply the forecasting methods learned to real data.
BUSM733
Valuation in Corporate Finance
Credits:
2
Grad Meth:
Reg
Prerequisite: BUSM610.
Restriction: Must be in Business and Management (Master's) program; or permission of BMGT-Robert H. Smith School of Business.
Credit only granted for: BUFN750 or BUSM733.
An advanced topics course in Corporate Finance dealing with valuation. Main topics will be, building pro forma statements, cost of capital, using ratios and comparables to value projects and firms, dicounted cash flow valuations, WACC and APV methods of valuation and Real Option Valuations.
BUSM738A
Investment Fund Management; Mayer Fund
Credits:
3
Grad Meth:
Reg
BUSM750
Project Management in Dynamic Environments
Credits:
2
Grad Meth:
Reg
Restriction: Must be in Business and Management (Master's) program; or permission of BMGT-Robert H. Smith School of Business.
Credit only granted for: BUSI785 or BUSM750.
Addresses project management skills that are required by successful managers in increasingly competitive and faster-moving environments. Examines fundamental concepts of successful project management, and the technical and managerial issues, methods, and techniques.
BUSM758A
Special Topics in Business; AI and Business Strategy
Credits:
2
Grad Meth:
Reg
BUSM758I
Special Topics in Business; Advanced Financial Modeling and Equity Analysis
Credits:
2
Grad Meth:
Reg
BUSM758O
Special Topics in Business; Navigating Organizational Networks
Credits:
2
Grad Meth:
Reg
BUSM758S
Special Topics in Business; Investments
Credits:
2
Grad Meth:
Reg
BUSM758Z
Special Topics in Business; Integrative Capstone
Credits:
2
Grad Meth:
Reg
BUSM761
Data Mining and Predictive Analytics
Credits:
2
Grad Meth:
Reg
Prerequisite: BUSM606.
Restriction: Must be in Business and Management (Master's) program; or permission of BMGT-Robert H. Smith School of Business.
Credit only granted for: BUDT733 or BUSM761.
Formerly: BUDT733.
Data mining techniques and their use in business decision making. A hands-on course that provides an understanding of the key methods of data visualization, exploration, classification, prediction, time series forecasting, and clustering.
BUSM762
Decision Analytics
Credits:
2
Grad Meth:
Reg
Prerequisite: BUSM606.
Restriction: Must be in Business and Management (Master's) program; or permission of BMGT-Robert H. Smith School of Business.
Credit only granted for: BUDT732 or BUSM762.
Analytical modeling for managerial decisions using a spreadsheet environment. Includes linear and nonlinear optimization models, decision making under uncertainty and simulation models.
BUSM771
Leading Strategically
Credits:
2
Grad Meth:
Reg
Restriction: Must be in Business and Management (Master's) program OR Permission of BMGT-Robert H. Smith School of Business.
Focus on the aspects of the firm that facilitate reaching strategic objectives. The firm is comprised of formal structures or architecture, routines and practices, and culture and norms that all need to be well-aligned to support your strategy. In particular, organizational alignment facilitates the development of innovative ideas, achieving operational efficiency, sustaining organizational growth, adopting new business models, achieving strategic change, and building organizational competence. Students will use several tools to assist in analysis, such as congruence analysis, the 7S model, network analysis, and design thinking. Focus on thinking systematically and analytically about managing an organization and leading strategically.
BUSM775
Global Strategy
Credits:
2
Grad Meth:
Reg
Restriction: Must be in Business and Management (Master's) program; or permission of BMGT-Robert H. Smith School of Business.
Credit only granted for: BUMO754 or BUSM775.
Focuses on the "strategic" and "organizational" questions that a company must address as it globalizes its footprint. Among the questions that will be addressed are: What are the potential benefits, costs, and risks associated with going abroad? What differentiates a "global" from a "multidomestic" industry? What are the sources of competitive advantage in a global context?
BUSM798Q
Business Consulting; Business Consulting I
Credits:
2
Grad Meth:
Reg
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