Courses - Spring 2023
BMGT452
Marketing Research Methods
Credits:
3
Grad Meth:
Reg
Prerequisite: BMGT230; and must have completed or be concurrently enrolled in BMGT350.
Credit only granted for: BMGT351 or BMGT452.
Formerly: BMGT452.
Focuses on aiding marketing decision-making through exploratory, descriptive and causal research. Develops student skills in designing market research studies, including selection of data collection method, development of data collection instrument, sample design, collection and statistical analysis of data and reporting the results, including data visualization.
Restricted to Marketing majors with 72 credit hours completed.
Flagship Institution of the University System of Maryland
University of Maryland, College Park, MD 20742, USA
/
Phone:
301.405.1000
Copyright
© 2024 University of Maryland
/
Privacy /
Web Accessibility
Contact us
with comments, questions and feedback
/