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Courses - Fall 2019
BMGT
Business and Management Department Site
BMGT454
Global Marketing
Credits: 3
Grad Meth: Reg
Prerequisite: BMGT350.
Marketing functions from the global executive's viewpoint, including coverage of global marketing policies relating to product adaptation, data collection and analysis, channels of distribution, pricing, communications and cost analysis. Consideration is given to the cultural, legal, financial and organizational aspects of global marketing.
Restricted to BMGT majors with 72 credit hours completed.