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Courses - Spring 2023
JOUR
Journalism Department Site
JOUR455
Media Entrepreneurship
Credits: 3
Grad Meth: Reg, P-F, Aud
Basic business and entrepreneurship concepts will be covered and will explore how technology is transforming the business of media. Students develop and pitch ideas for media businesses, learn startup basics, do exercises in Internet advertising and business plan analysis, use social networks and other digital communication tools, and perform other hands-on exercises in business development and presentation.