There is always money; it is everywhere, no matter what we do. Even time and space have been monetized, while, capital and commodities are constantly being exchanged. Art, books, authors, and music, play a key role in the global market. This seminar will explore how neoliberalism and its market-driven economy have shaped Latin American culture of the lastdecades. Particularly, we will explore how contemporary cultural artifacts are inscribed into a value system that quantifies the unquantifiable, that is to say, a system that only values a book or an artist based on sales. Under this logic, Isabel Allende is one of the most influential Latin American literary figures of our time. In this class, we will workwith a variety of cultural artifacts from Argentina, Chile, and Uruguay films, chronicles, music, newspapers, cartoons, literature, and documentaries to map how culture and markets intersect. Taught in Spanish.