The university continues to monitor the circumstances related to the pandemic. As such, course delivery methods and locations for the Spring 2021 semester will be finalized and published in the Schedule of Classes by December 4, 2020.
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Courses - Spring 2020
Business and Management Department Site
Marketing Research Methods
Credits: 3
Grad Meth: Reg, P-F
Prerequisite: BMGT350 and BMGT230.
Focuses on aiding marketing decision-making through exploratory, descriptive and casual research. Develops student skills in designing market research studies, including selection of data collection method, development of data collection instrument, sample design, collection and statistical analysis of data and reporting the results.
Restricted to Marketing majors with 72 credit hours completed.