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Courses - Fall 2021
Part-Time MBA Program Department Site
Advanced Marketing Analytics
Credits: 2
Grad Meth: Reg
Prerequisite: BUSI650.
Restriction: Must be in Business and Management (Master's) program OR Permission of BMGT-Robert H. Smith School of Business.
Introduction to modeling tools used to support marketing analysis and decision making. Applications in strategic marketing, marketing segmentation, new product development, sales promotion analysis, pricing, design of marketing mix, sales force allocation, and direct marketing. Spreadsheet driven cases and illustrative readings.