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Courses - Spring 2023
BMGT
Business and Management Department Site
BMGT451
Consumer Analysis
Syllabus Repository (3)
Credits: 3
Grad Meth: Reg
Prerequisite: BMGT350.
Credit only granted for: BMGT354 or BMGT451.
Formerly: BMGT451.
Identifying buyer behavior concepts relevant to a specific marketing problem so that appropriate marketing decisions can be made. Conceptual frameworks are drawn from psychology, sociology, economics, and other social sciences to aid in understanding the behavior of ultimate and industrial buyers.
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0101
Rebecca Ratner
Seats (Total: 40, Open: 0, Waitlist: 0 )
Bookstore
TuTh 9:30am - 10:45am
VMH 1418
Restricted to Marketing majors with 68 credit hours completed.
0201
Rebecca Ratner
Seats (Total: 40, Open: 0, Waitlist: 0 )
Bookstore
TuTh 11:00am - 12:15pm
VMH 1418
Restricted to Marketing majors with 68 credit hours completed.
0301
Ali Faraji-Rad
Seats (Total: 40, Open: 4, Waitlist: 0 )
Bookstore
TuTh 2:00pm - 3:15pm
VMH 1505
Restricted to Marketing majors with 68 credit hours completed.
ESG1
Marjorie Bonavia
Seats (Total: 45, Open: 23, Waitlist: 0 )
Bookstore
TuTh 11:00am - 12:15pm
BLD2 3052
Restricted to Junior BMGT-Shady Grove students majoring in Marketing. Other students may request enrollment on a space available basis. UMCP undergraduate BMGT students are not eligible to enroll at Shady Grove.