Hide Advanced Options
Courses - Spring 2023
JOUR
Journalism Department Site
JOUR779Z
Seminar in Research Problems; Advanced Quantitative Communication Methods for Audience Analyses
Credits: 3
Grad Meth: Reg, Aud
This project-based seminar applies advanced statistical tools to analyze data collected from online surveys, experiments, and social network research. Students analyze their own data to answer research questions using advanced software tests for mediation, moderation, and regression analyses, and structural equation modeling. No-code tools based on machine learning are also explored for content analyses of social network data. A previous statistics course is required, but coding knowledge is not.