Courses - Fall 2023
BMGT350N
Marketing Principles and Organization
Credits:
3
Grad Meth:
Reg
Recommended: ECON200.
An introduction to the concepts and principles of marketing including the marketing of service and nonprofit organizations. Provides an overview of all the concepts in marketing including relationship marketing, product development, pricing, promotion, marketing research, consumer behavior, international marketing, distribution and internal marketing to employees.
Restricted to agricultural and resource economics (0111C) and horticulture (0107C) majors with 53 credit hours completed.
Flagship Institution of the University System of Maryland
University of Maryland, College Park, MD 20742, USA
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Phone:
301.405.1000
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