Hide Advanced Options
Courses - Fall 2023
Business and Management Department Site
Credits: 3
Grad Meth: Reg
Prerequisite: BMGT350.
Credit only granted for: BMGT354 or BMGT451.
Formerly: BMGT451.
Identifying buyer behavior concepts relevant to a specific marketing problem so that appropriate marketing decisions can be made. Conceptual frameworks are drawn from psychology, sociology, economics, and other social sciences to aid in understanding the behavior of ultimate and industrial buyers.
Restricted to Marketing majors with 68 credit hours completed.