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Courses - Fall 2023
Business and Management Department Site
Marketing and Innovation for Entrepreneurs
Credits: 3
Grad Meth: Reg
Restriction: Must not have completed BMGT352.
Credit only granted for: BMGT352, BMGT382 or BMGT456.
Additional information: Course will not satisfy a Marketing major requirement.
Marketing and Innovation are two critically important activities that determine success in any business venture. This course will focus on understanding the fundamentals of marketing and innovation from the perspective of an entrepreneur. At a broad level, we will apply proven marketing frameworks (STP and 4Ps) to effectively deliver innovation in an entrepreneurial context.