Schedule of Classes

SCHEDULE of CLASSES

OFFICE of the REGISTRAR

Courses - Fall 2023

BMGT

Business and Management Department Site

BMGT450

Integrated Marketing Communications

Syllabus Repository (2)

Credits: 3

Grad Meth: Reg, P-F

Prerequisite: BMGT350.

Restriction: Must be in a major in BMGT-Robert H. Smith School of Business.

In-depth study of coordinated marketing activities including advertising, sales promotion, Internet marketing, direct marketing and personal selling. Emphasizes strategic planning to effectively use these promotional tools to communicate with customers and meet marketing goals. Blends theory and current practice to provide managerial orientation.

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ESG1

Marjorie Bonavia

Seats (Total: 45, Open: 30, Waitlist: 0 )

TuTh 9:30am - 10:45am

BLD2 3022

Restricted to BMGT-Shady Grove Seniors majoring in Marketing. Other students may request enrollment on a space available basis. UMCP undergraduate BMGT students are not eligible to enroll at Shady Grove.