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Courses - Fall 2023
Business and Management Department Site
Integrated Marketing Communications
Credits: 3
Grad Meth: Reg, P-F
Prerequisite: BMGT350.
Restriction: Must be in a major in BMGT-Robert H. Smith School of Business.
In-depth study of coordinated marketing activities including advertising, sales promotion, Internet marketing, direct marketing and personal selling. Emphasizes strategic planning to effectively use these promotional tools to communicate with customers and meet marketing goals. Blends theory and current practice to provide managerial orientation.