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Courses - Fall 2023
Business and Management Department Site
Marketing Policies and Strategies
Credits: 3
Grad Meth: Reg
Prerequisite: BMGT350.
This capstone course ties together various marketing concepts using the fundamentals of strategic market planning as the framework. Application of these principles is accomplished by analyzing and discussing cases and by playing a marketing strategy computer simulation game. Analysis of current business articles to understand the link between theory and real-world problem solving.
Restricted to Marketing majors with 100 credit hours completed.