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Courses - Fall 2023
Business and Management Department Site
Credits: 3
Grad Meth: Reg
Prerequisite: BMGT350.
Restriction: Must be in a major in BMGT-Robert H. Smith School of Business.
Examines the process of developing, implementing, and analyzing strategies for successfully marketing a variety of existing and potential products and services through digital means, including the web, social media, and mobile apps. Both the development and analysis of digital media for marketing will be discussed.
Restricted to BMGT majors with 60 credit hours completed.