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Courses - Spring 2024
BDBA
Doctor of Business Administration
BDBA803
Causal Methods in Business Research
Credits: 3
Grad Meth: Reg
Restriction: Must be in Doctor of Business Administration (BDBA) program; or permission of BMGT-Robert H Smith School of Business.
Causal inference is required to answer diverse substantive questions: How does the demand for a product change when the price does or the online ratings do? How can we measure whether introducing technology in schools, universities and/or classrooms affects the performance of students? How will different IT-enabled features on digital platforms impact user behavior, engagement, and purchase? Many companies and governmental agencies ask and try to answer these questions of this type -which require causal inference--every day. This course introduces the fundamentals of causality and the appropriate language to ask and answer causal questions in a business context. The course materials focus on the ideas and on the intuition behind the fundamental tools used to measure causal effects, some hands-on work to get exposure to implementing these methods, as well as the ethical and regulatory issues around experimentation.
BDBA805
Emerging Technologies Research Foundations
Credits: 3
Grad Meth: Reg
Restriction: Must be in Doctor of Business Administration (BDBA) program; or permission of BMGT-Robert H Smith School of Business.
In this course we discuss emerging technologies which have the potential to significantly impact various industries. We will broadly study new technologies and the managerial, economical, and societal impact that they may pose from different viewpoints. These may include the managerial, organizational, industry or country level. We may also discuss technologies and their impact as a disruptive innovation through case studies. Central to the class will be an emerging technology that we will discuss at a deeper level. For example, this class may discuss the technical foundations for Blockchain or the hands-on applications of augmented reality (AR) and virtual reality (VR).
BDBA808F
Special Topics in Information Systems; FOUNDATIONS OF AI
Credits: 2
Grad Meth: Reg
Cross-listed with BUSM758R Credit granted for BUSM758R and BDBA808F
BDBA808X
Special Topics in Information Systems; Data Mining and Predictive Analytics
Credits: 3
Grad Meth: Reg
Cross-listed with BMSO603 Credit only granted for BMSO603 or BDBA808X
BDBA858D
Special Topics in Marketing; Marketing Research Methods
Credits: 2
Grad Meth: Reg
Cross-listed with BUSM701. Credit only granted for BUSM701 or BDBA858D
BDBA858E
Special Topics in Marketing; Brand Management
Credits: 2
Grad Meth: Reg
Cross-listed with BUMS705.Credit only granted for BUSM705 or BDBA858E
BDBA858F
Special Topics in Marketing; Marketing Strategy
Credits: 3
Grad Meth: Reg
Cross-listed with BMGT858L.Credit only granted for BMGT858L or BDBA858F
BDBA868A
Special Topics in Management; AI and Business Strategy
Credits: 2
Grad Meth: Reg
Cross-listed with BMGT758A Credit only granted for BMGT758a or BDBA868A