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Courses - Summer 2024
BUSO
Online MBA Program
Open Seats as of
07/19/2024 at 10:30 AM
BUSO732
Managing Digital Business Markets and Platforms
Credits: 2
Grad Meth: Reg
Restriction: Must be in Business and Management (Master's) program; or permission of BMGT-Robert H. Smith School of Business.
Credit only granted for: BUSI622, BUSM622 or BUSO732.
The objective is to understand the strategic and tactical issues involved in managing digital businesses and markets. Also, some of the characteristics of digital businesses and markets that make them unique and understand how companies can best manage them will be examined.