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Courses - Spring 2025
BDBA
Doctor of Business Administration
Open Seats as of
01/21/2025 at 10:30 PM
BDBA802
Data Mining and Predictive Analytics
Credits: 3
Grad Meth: Reg
Restriction: Must be in Doctor of Business Administration (BDBA) program; or permission of the Robert H. Smith School of Business.
An introduction to the essential tools and techniques of data mining/machine learning. Students will learn (1) how to execute the key steps in the data mining process - including data preprocessing, data exploration and visualization, supervised and unsupervised learning, model selection and validation, and complexity control; and (2) how to build reliable predictive models. The data mining methods covered are Linear Regression, Logistic Regression, K-nearest neighbors, Classification and Regression Trees, Ensemble methods, K-Means and Hierarchical Clustering, and Association Rules. The focus will be on business applications - realistic data from Marketing, Finance, Operations, and other functional areas will be used to illustrate the breadth of applications.
Cross-listed with BMSO603. Credit only granted for BMSO603 or BDBA802.
BDBA803
Causal Methods in Business Research
Credits: 3
Grad Meth: Reg
Restriction: Must be in Doctor of Business Administration (BDBA) program; or permission of BMGT-Robert H Smith School of Business.
Causal inference is required to answer diverse substantive questions: How does the demand for a product change when the price does or the online ratings do? How can we measure whether introducing technology in schools, universities and/or classrooms affects the performance of students? How will different IT-enabled features on digital platforms impact user behavior, engagement, and purchase? Many companies and governmental agencies ask and try to answer these questions of this type -which require causal inference--every day. This course introduces the fundamentals of causality and the appropriate language to ask and answer causal questions in a business context. The course materials focus on the ideas and on the intuition behind the fundamental tools used to measure causal effects, some hands-on work to get exposure to implementing these methods, as well as the ethical and regulatory issues around experimentation.
BDBA805
Emerging Technologies Research Foundations
Credits: 3
Grad Meth: Reg
Restriction: Must be in Doctor of Business Administration (BDBA) program; or permission of BMGT-Robert H Smith School of Business.
In this course we discuss emerging technologies which have the potential to significantly impact various industries. We will broadly study new technologies and the managerial, economical, and societal impact that they may pose from different viewpoints. These may include the managerial, organizational, industry or country level. We may also discuss technologies and their impact as a disruptive innovation through case studies. Central to the class will be an emerging technology that we will discuss at a deeper level. For example, this class may discuss the technical foundations for Blockchain or the hands-on applications of augmented reality (AR) and virtual reality (VR).
BDBA807
Theoretical Foundations of Digital Organizations
Credits: 3
Grad Meth: Reg
Restriction: Must be in Doctor of Business Administration (BDBA) program; or permission of the Robert H. Smith School of Business.
Introduces students to scientific paradigms and research perspectives relating to the changes brought about by digitization and digital technologies. Digital technologies have fundamentally transformed businesses, markets, and societies. Businesses that build on emerging digital and information technologies have several unique and interesting characteristics that set them apart from traditional businesses. Examining the fundamental characteristics of these digital businesses, platforms and ecosystems will help us understand the transformative potential of digital technologies and their impacts on the structure and competitive dynamics in various sectors. This course is designed to foster an in-depth understanding of fundamental concepts relating to the digital economy and will explore a series of research questions about the consequences of these developments for consumers, organizations, and society at large.
BDBA808G
Special Topics in Information Systems; AI and Business Strategy
Credits: 2
Grad Meth: Reg
Cross-listed with BUSI758X. Credit will be only granted for BDBA808G or BUSI758X.
BDBA808J
Special Topics in Information Systems; Systems and Design Thinking
Credits: 2
Grad Meth: Reg
Cross-listed with BUSI758W. Credit will be only granted for BDBA808J or BUSI758W.
BDBA808K
Special Topics in Information Systems; Enterprise Cloud Computing and Advanced Technologies
Credits: 3
Grad Meth: Reg
Cross-listed with BMSO758T Credit only granted for BDBA808K or BMSO758T.
BDBA858D
Special Topics in Marketing; Marketing Research Methods
Credits: 2
Grad Meth: Reg
Cross-listed with BUSM701. Credit will be only granted for BDBA858d or BUSM701.
BDBA858N
Special Topics in Marketing; Marketing in the Age of AI
Credits: 2
Grad Meth: Reg
Cross-listed with BUSO758K. Credit will be only granted for BDBA858N or BUSO758K.
BDBA858V
Special Topics in Marketing; Managing Brands and Products
Credits: 2
Grad Meth: Reg
Cross-listed with BUSI731. Credit will be only granted for BDBA858V or BUSI731.
BDBA858W
Special Topics in Marketing; Experimental Design
Credits: 2
Grad Meth: Reg
Cross-listed with BMGT858E. Credit will be only granted for BDBA858W or BMGT858E.
BDBA858Y
Special Topics in Marketing; Retail Analytics
Credits: 2
Grad Meth: Reg
Cross-listed with BUMK770. Credit will be only granted for BDBA858Y or BUMK770.
BDBA868B
Special Topics in Management; Entrepreneurship
Credits: 2
Grad Meth: Reg
Cross-listed with BUSO712. Credit will be only granted for BDBA868B or BUSO712.
BDBA868C
Special Topics in Management; Strategic Management
Credits: 2
Grad Meth: Reg
Cross-listed with BUSO614. Credit will be only granted for BDBA868C or BUSO614.
BDBA868D
Special Topics in Management; Leadership, Ethics & Technology
Credits: 1
Grad Meth: Reg
Cross-listed with BUSI758B. Credit will be only granted for BDBA868D or BUSI758B.