Analytical techniques and research methods are on the rise in gaming, entertainment, and media (GEM) industries. Students will expand their critical thinking skills, explore the current state of GEM analytics, summarize data creatively, improve data-driven decision making, and optimize reporting in real-world situations. This course will assist students in applying and developing advanced analytical skills specifically designed for gaming, entertainment, and media analytics in their individual areas of interest. Students will achieve this through the development of critical thinking skills as well as advanced demonstration of skills and knowledge in various data science techniques and analytical methods, such as modeling, database management, information workflow analysis, usability research, statistical analysis, predictive analytics, natural language processing (NLP), data mining, and machine learning techniques.