Courses - Spring 2027
BUMO600
Leadership and Teamwork
Credits:
2
Grad Meth:
Reg
Restriction: Must be admitted to the appropriate graduate business program; or permission of the Masters Programs Office at the Robert H. Smith School of Business.
Course examines concepts of team-building and leadership which are critical to managerial success. Topics include leadership, decision making, communication and conflict, work motivation, building effective teams, and organizational change and culture.
BUMO604
Managerial Economics and Public Policy
Credits:
2
Grad Meth:
Reg
Restriction: Must be admitted to the appropriate graduate business program; or permission of the Masters Programs Office at the Robert H. Smith School of Business.
Basic microeconomic principles used by firms, including supply and demand, elasticities, costs, productivity, pricing, market structure and competitive implications of alternative market structures. Market failures and government intervention. Public policy processes affecting business operations.
BUMO614
Strategic Management
Credits:
2
Grad Meth:
Reg
Restriction: Must be admitted to the appropriate graduate business program; or permission of the Masters Programs Office at the Robert H. Smith School of Business.
Analyze and identify profit opportunities and threats in different industry and competitive environments; Analyze and identify a firm's valuable assets, resources and capabilities and how they might be protected, leveraged, and extended in the market; Learn how to organize your company to be the best prepared to adapt its strategy over time as the market environment changes; and how to use organic growth as well as mergers, acquisitions, joint ventures, alliances, and divestitures to ensure that the firm maintains the proper scale and scope to compete effectively over time.
BUMO701
Marketing Research Methods
Credits:
2
Grad Meth:
Reg
Restriction: Must be admitted to the appropriate graduate business program; or permission of the Masters Programs Office at the Robert H. Smith School of Business.
Timely and quality information is crucial for the success of firms in today's highly competitive and evolving environment. Marketing research is an organized way of developing and providing information for managerial decision-making. An important objective of the course is to develop a solid understanding of contemporary marketing research methods that are widely used in practice. By the end of this course, students will be able to better understand the marketing research produced by others, as well as to develop essential skills to conduct their own marketing research.
BUMO703
Consumer Behavior
Credits:
2
Grad Meth:
Reg
Restriction: Must be admitted to the appropriate graduate business program; or permission of the Masters Programs Office at the Robert H. Smith School of Business.
The study of consumer behavior is the study of the processes involved when individuals (or groups) select, purchase, use, and share products, services, or experiences to satisfy needs. This course is intended to enhance your understanding of consumer behavior and how it can be utilized by marketing practitioners to develop more effective marketing strategies. We use the Customer Journey framework as the basis for analyzing consumer behavior. We examine the psychological processes at each stage of the customer journey, identify relevant touchpoints based on these psychological processes, and consider how firms can affect the consumer via those touchpoints. Observing and thinking about your daily consumption choices will enhance your understanding of consumer behavior.
BUMO711
Navigating Organizational Networks
Credits:
2
Grad Meth:
Reg
Restriction: Must be admitted to the appropriate graduate business program; or permission of the Masters Programs Office at the Robert H. Smith School of Business.
Networks play a critical role in information sharing, social support, personal and professional growth and advancement, and influence within organizations. In this class, you will gain theoretical and practical knowledge on networks - how they are developed, the functions they serve, challenges individuals face related to their networks, and more. You will also do a deep dive on your own network - assessing the current state, strengths, gaps and opportunities. You will gain both knowledge and new skills on connecting meaningfully in order to grow your network and influence others. You will leave the class with deeper self-knowledge and a clear plan for continuing to evolve and nurture your network in the future.
BUMO714
Competitive and Collaborative Negotiation
Credits:
2
Grad Meth:
Reg
Restriction: Must be admitted to the appropriate graduate business program; or permission of the Masters Programs Office at the Robert H. Smith School of Business.
The course is designed to complement other skills you have developed in different courses at the Smith School of Business, with the basic premise that negotiation skills are needed to implement any technical or analytical solution to different problems at the workplace.
BUMO723
NIL (Name, Image and Likeness)
Credits:
2
Grad Meth:
Reg
Restriction: Must be admitted to the appropriate graduate business program; or permission of the Masters Programs Office at the Robert H. Smith School of Business.
On July 1, 2021 new legislation was passed that allowed student-athletes to monetize their name, image and likeness (NIL) while still keeping their NCAA eligibility. The class will focus on the changing landscape for student-athletes, athletic departments and sponsors as they navigate these new waters. Student-athletes as "brands" and entrepreneurs will be explored as they look to leverage their social media following and engagement,. The class will feature lectures, guest speakers and hands on assignments.
BUMO724
Global Sports Entrepreneurship
Credits:
2
Grad Meth:
Reg
Restriction: Must be admitted to the appropriate graduate business program; or permission of the Masters Programs Office at the Robert H. Smith School of Business.
The goal of this class is to give students an understanding of Sports Entrepreneurship and it's impact across the Globe. Students will learn the core components of a sports business plan and how to ideate and bring to market a sports business venture. Through a combination of reading, guest speakers, case studies, discussion and hands on participation, students will walk away with an improved understanding of entrepreneurship and the foundation to apply it in a variety of professional contexts.
BUMO726
Operations and Events Management
Credits:
2
Grad Meth:
Reg
Restriction: Must be admitted to the appropriate graduate business program; or permission of the Masters Programs Office at the Robert H. Smith School of Business.
Class will provide students with an understanding of the management process as it relates to the use and provision of sport facilities. Topics and discussions will include management theories and strategies, financial management, evaluation and contemporary issues related to the operation of traditional and unique facilities.
BUMO731
Foundations of AI
Credits:
2
Grad Meth:
Reg
Restriction: Must be admitted to the appropriate graduate business program; or permission of the Masters Programs Office at the Robert H. Smith School of Business.
Artificial Intelligence is transforming business and society at an unprecedented scale. While consumer applications such as face recognition for devices, image tagging on social media, or ChatGPT for information (and entertainment) have fast demonstrated value, there are more serious questions/concerns regarding AI's broader business and societal use. While the opportunities are indeed tremendous (with AI impacting trillions of dollars in value creation per some estimates) there is widespread recognition that there are major challenges ahead. Obtaining returns on investment from AI will not be trivial, and will need intentional design and a deep understanding of the capabilities of key technologies. This course presents students with key foundational concepts that underlie Artificial Intelligence in order to prepare them to be better managers who can make decisions regarding AI design, development and use.
BUMO733
AI & Business Strategy
Credits:
2
Grad Meth:
Reg
Restriction: Must be admitted to the appropriate graduate business program; or permission of the Masters Programs Office at the Robert H. Smith School of Business.
Executives are leveraging digital transformation initiatives across almost all organizations in every conceivable industry to grapple with a variety of problems to build flexibility and resilience. Artificial Intelligence (AI), in a near-unprecedented manner, is opening up new possibilities - in some cases, the likes of which we never imagined previously. This course will address a need in industry, and in broader society, to harness AI to achieve transformative outcomes. The focus will be on understanding AI-specific issues that relate to the need for specific business strategies. This will involve examples of the use of AI in specific industries and applications, effective decision-making frameworks that incorporate AI and humans, verification and evaluation of AI initiatives, risk & responsible use, regulatory aspects and broader governance issues. Classes will be a mix of lectures, case discussions, flipped formats and student presentations.
BUMO758P
Special Topics in Management and Organization; Strategy Beyond Markets; A Space Commerce Perspective
Credits:
2
Grad Meth:
Reg
BUMO759
Independent Study in Management and Organization
Credits:
1 - 6
Grad Meth:
Reg
BUMO780
Business Ethics
Credits:
2
Grad Meth:
Reg
Restriction: Must be admitted to the appropriate graduate business program; or permission of the Masters Programs Office at the Robert H. Smith School of Business.
This class is designed to help you reflect about your own values, to give you a substantive background about ethical pitfalls, and to specifically highlight the unexpected ways in which the work context that we operate in can affect our decisions and behaviors in ways that sometimes detach us from our own values
BUMO782
Entrepreneurship and New Ventures
Credits:
2
Grad Meth:
Reg
Restriction: Must be admitted to the appropriate graduate business program; or permission of the Masters Programs Office at the Robert H. Smith School of Business.
This course introduces students to the principles and practices of entrepreneurship, emphasizing opportunity recognition, customer discovery, business model development, and venture financing. Through cases, projects, and experiential learning, students develop the analytical, creative, and leadership skills required to launch new ventures or drive innovation within existing organizations. The course cultivates an entrepreneurial mindset focused on value creation, adaptability, and decision-making in uncertain environments.
BUMO785
Valuation in Corporate Finance
Credits:
2
Grad Meth:
Reg
Restriction: Must be admitted to the appropriate graduate business program; or permission of the Masters Programs Office at the Robert H. Smith School of Business.
An advanced topics course in Corporate Finance dealing with valuation. Main topics will be, building pro forma statements, cost of capital, using ratios and comparable to value projects and firms, discounted cash flow valuations, WACC and APV methods of valuation and Real Option Valuations.
BUMO790
Experiential Learning I
Credits:
2
Grad Meth:
Reg
Prerequisite: Permission of BMGT-Robert H. Smith School of Business.
Restriction: Must be admitted to the appropriate graduate business program; or permission of the Masters Programs Office at the Robert H. Smith School of Business.
The first part of the class will consist of meeting industry experts in sports management, arts management, consulting, strategy, and more while engaging in weekly individual reflections. This aspect of the class (which spans over 7 weeks Term B) will culminate into a choice of industry to partner with for a consulting capstone project.
BUMO791
Experiential Learning II
Credits:
2
Grad Meth:
Reg
Restriction: Must be admitted to the appropriate graduate business program; or permission of the Masters Programs Office at the Robert H. Smith School of Business.
The second part (spans over 7 weeks Term D) of the class will be dedicated to a consulting project with a client. In this part of the class, students will examine consulting processes, tools, and theories they have acquired throughout their studies in the Master of Science in Business and Management, and apply them to a client project, culminating in a realistic solution deliverable to the client as well as students' reflections and synthesis of their learning.
Flagship Institution of the University System of Maryland
University of Maryland, College Park, MD 20742, USA
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Phone:
301.405.1000
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