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Courses - Spring 2020
Arts and Humanities Department Site
Special Topics in Arts and Humanities; Cross-Cultural Perspectives on Quality
Credits: 3
Grad Meth: Reg, P-F, Aud
In this QUEST course, we build on the foundation concepts of quality and substantially broaden our field of view. Specifically, we consider the subjective, customer-created definition of quality and the social and cultural forces that shape customer perspectives. We explore the differences in quality perceptions between US and non-US consumers, the sources of these differences, and the challenges they present in measuring expectations, performance, and customer satisfaction in a multinational business environment.