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Courses - Fall 2024
BMGT
Business and Management Department Site
Open Seats as of
01/16/2025 at 08:30 AM
BMGT350
Marketing Principles and Organization
Credits: 3
Grad Meth: Reg
Recommended: ECON200.
An introduction to the concepts and principles of marketing including the marketing of service and nonprofit organizations. Provides an overview of all the concepts in marketing including relationship marketing, product development, pricing, promotion, marketing research, consumer behavior, international marketing, distribution and internal marketing to employees.