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Courses - Spring 2020
BMGT
Business and Management Department Site
BMGT452
Marketing Research Methods
Credits: 3
Grad Meth: Reg, P-F
Prerequisite: BMGT350 and BMGT230.
Focuses on aiding marketing decision-making through exploratory, descriptive and casual research. Develops student skills in designing market research studies, including selection of data collection method, development of data collection instrument, sample design, collection and statistical analysis of data and reporting the results.
Restricted to Marketing majors with 72 credit hours completed.