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Courses - Spring 2024
Full-Time MBA Program
Open Seats as of
06/21/2024 at 05:30 PM
Credits: 2
Grad Meth: Reg
Prerequisite: BUSM612.
Restriction: Must be in Business and Management (Master's) program; or permission of BMGT-Robert H. Smith School of Business.
Credit only granted for: BUMK716 or BUSM705.
Brand names are valuable assets for firms. Effective brand management is critical to maintaining the long-term profitability of products and services. Topics include understanding brands from the customer's perspective, building brand equity, measuring brand equity, leveraging brand equity, managing brand portfolios and managing brands over time.
Cross-listed with BDBA858E. Credit only granted for BUSM7051 or BDBA858E