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Courses - Fall 2024
COMM
Communication Department Site
Open Seats as of
06/22/2024 at 10:30 PM
COMM498J
Seminar; Strategic Communication
Credits: 3
Grad Meth: Reg, P-F, Aud
This course presents a system of strategies that underlie communication. It is a practice-based framework with definitions, conditions, risks and rewards that inform the moves and motives of influence professionals. Through a series of interactive lectures, landmark writings, group exercises and classroom simulations, students will learn to decode, defend, apply and ethically manage the ever-present plays of dynamic, media-driven markets.