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Courses - Spring 2022
COMM
Communication Department Site
COMM631
Seminar in Public Relations Publics
Credits: 3
Grad Meth: Reg, Aud, S-F
Credit only granted for: COMM631 or JOUR631.
Formerly: JOUR631.
Analysis of public relations programs aimed at organizational publics. Media, issue-related, community, employee, governmental, consumer, financial, and student/educator publics. Theories of the nature of publics, communication behavior of publics, and effects of public relations programs aimed at different publics.