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Courses - Fall 2023
Business and Management Department Site
Marketing Research Methods
Credits: 3
Grad Meth: Reg
Prerequisite: BMGT230; and must have completed or be concurrently enrolled in BMGT350.
Credit only granted for: BMGT351 or BMGT452.
Formerly: BMGT452.
Focuses on aiding marketing decision-making through exploratory, descriptive and causal research. Develops student skills in designing market research studies, including selection of data collection method, development of data collection instrument, sample design, collection and statistical analysis of data and reporting the results, including data visualization.
Restricted to Marketing majors with 53 credit hours completed