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Courses - Fall 2023
BMGT
Business and Management Department Site
BMGT351
Marketing Research Methods
Syllabus Repository (4)
Credits: 3
Grad Meth: Reg
Prerequisite: BMGT230; and must have completed or be concurrently enrolled in BMGT350.
Credit only granted for: BMGT351 or BMGT452.
Formerly: BMGT452.
Focuses on aiding marketing decision-making through exploratory, descriptive and causal research. Develops student skills in designing market research studies, including selection of data collection method, development of data collection instrument, sample design, collection and statistical analysis of data and reporting the results, including data visualization.
Restricted to Marketing majors with 53 credit hours completed
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0101
Bo Zhou
Seats (Total: 40, Open: 0, Waitlist: 0 )
Bookstore
TuTh 2:00pm - 3:15pm
VMH 1311
Restricted to Marketing majors with 53 credit hours completed.
0201
Andy Li
Seats (Total: 40, Open: 0, Waitlist: 0 )
Bookstore
TuTh 3:30pm - 4:45pm
VMH 1311
Restricted to Marketing majors with 53 credit hours completed.
0301
Zipei Lu
Seats (Total: 40, Open: 4, Waitlist: 0 )
Bookstore
TuTh 9:30am - 10:45am
ARC 1105
Restricted to Marketing majors with 53 credit hours completed.
0401
Jason Choi
Seats (Total: 40, Open: 0, Waitlist: 0 )
Bookstore
TuTh 12:30pm - 1:45pm
VMH 1336
Restricted to Marketing majors with 53 credit hours completed.
0501
Jason Choi
Seats (Total: 40, Open: 20, Waitlist: 0 )
Bookstore
TuTh 9:30am - 10:45am
VMH 1314
Restricted to Marketing majors with 53 credit hours completed.
ESG1
Cathy Yi Chen
Seats (Total: 40, Open: 25, Waitlist: 0 )
Bookstore
TuTh 11:00am - 12:15pm
BLD3 2230
Restricted to BMGT-Shady Grove Seniors majoring in Marketing. Other students may request enrollment on a space available basis. UMCP undergraduate BMGT students are not eligible to enroll at Shady Grove.