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Courses - Fall 2023
Business and Management Department Site
Foundations of Marketing for Non Business Majors
Credits: 3
Grad Meth: Reg
Restriction: Must not have completed BMGT350; and must not be a major in the R.H. Smith School of Business.
Credit only granted for: BMGT355 or BMGT350.
Additional information: Course does not apply to a Smith School degree. BMGT350 may substitute for BMGT355.
Introduces the concepts and principles of marketing. Provides an overview of all the concepts in marketing including relationship marketing, product development, pricing, promotion, marketing research, consumer behavior, international marketing, distribution and internal marketing to employees.
Open to all non-BMGT majors.