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Courses - Fall 2023
Business and Management Department Site
Credits: 3
Grad Meth: Reg
Prerequisite: BMGT220 and BMGT350.
Credit only granted for: BMGT353 or BMGT453.
Formerly: BMGT353.
Planning and implementing retail marketing strategy. Application to store and non-store (catalog, internet) retailing. Evaluation of how environmental trends in the consumer market, competition, the economy and technology affect retail strategy in the U.S. and global market.
Restricted to BMGT majors with 60 credit hours completed.