Courses - Fall 2023
BMGT456
Customer-Centric Innovation
Credits:
3
Grad Meth:
Reg, P-F, Aud
Prerequisite: BMGT350.
Credit only granted for: BMGT352, BMGT382 or BMGT456.
Formerly: BMGT352.
Addresses the management of new products and services with a focus on the innovation process, specifically the development and launching of new products or services: Opportunity Identification, Concept Generation, Design, Testing and Launch.
Restricted to BMGT majors and QUEST students with 60 credits.
Flagship Institution of the University System of Maryland
University of Maryland, College Park, MD 20742, USA
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Phone:
301.405.1000
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