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Courses - Fall 2023
Business and Management Department Site
Customer-Centric Innovation
Credits: 3
Grad Meth: Reg, P-F, Aud
Prerequisite: BMGT350.
Credit only granted for: BMGT352, BMGT382 or BMGT456.
Formerly: BMGT352.
Addresses the management of new products and services with a focus on the innovation process, specifically the development and launching of new products or services: Opportunity Identification, Concept Generation, Design, Testing and Launch.
Restricted to BMGT majors and QUEST students with 60 credits.