Courses - Fall 2023
BUMK766
Digital Analytics
Credits:
2
Grad Meth:
Reg
Restriction: Must be in Business and Management (Master's) program; or permission of BMGT-Robert H. Smith School of Business.
Credit only granted for: BUMK758N or BUMK766.
Formerly: BUMK758N.
Examines the process of developing, implementing and analyzing strategies for successfully marketing a variety of existing and potential products and services on the Internet. Special attention is devoted to the tools and techniques unique to the electronic media.
Flagship Institution of the University System of Maryland
University of Maryland, College Park, MD 20742, USA
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Phone:
301.405.1000
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