Courses - Fall 2023
BUSO
Online MBA Program
BUSO612
Marketing Management
Credits:
2
Grad Meth:
Reg
Restriction: Must be in Business and Management (Master's) program; or permission of BMGT-Robert H. Smith School of Business.
Credit only granted for: EMBA757 or BUSO612.
Analysis of marketing problems and evaluation of specific marketing efforts regarding the organization's products and services, pricing activities, channel selection, and promotion strategies in both domestic and international markets.
Flagship Institution of the University System of Maryland
University of Maryland, College Park, MD 20742, USA
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Phone:
301.405.1000
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