Courses - Fall 2023
INAG103
Agricultural Marketing
Credits:
3
Grad Meth:
Reg, Aud
Restriction: Must be in a major in AGNR-College of Agriculture & Natural Resources; or permission of AGNR-Institute of Applied Agriculture department.
Additional information: Priority in enrollment will be given to students within the Institute of Applied Agriculture. Course cannot be used to fulfill a requirement for a Robert H. Smith School of Business major or minor.
Principles of market demand are used to develop a consumer oriented market strategy for agricultural businesses. Topics include market structures, target marketing, market segmentation, niche marketing and direct marketing. Market concepts unique to agriculture products are also covered.
Flagship Institution of the University System of Maryland
University of Maryland, College Park, MD 20742, USA
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Phone:
301.405.1000
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