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Courses - Fall 2023
JOUR
Journalism Department Site
JOUR657
(Perm Req)
Social Media Content Creation, Audience Engagement and Analytics
Credits: 3
Grad Meth: Reg, Aud
Corequisite: JOUR620; or permission of the department.
Credit only granted for: JOUR657, JOUR668D or JOUR368D.
Formerly: JOUR668D.
Provides students with an overview of social media best practices for journalists, and will work to develop their skills in social content creation, audience engagement, sourcing and verification and analytics. By the end of this course, students will have the practical skills needed to manage a social media account for themselves or contribute to the management of a news organization's social media presence.