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Courses - Spring 2024
Information Studies
Open Seats as of
07/17/2024 at 11:30 AM
Competitive Business Intelligence
Credits: 3
Grad Meth: Reg, P-F, Aud
Credit only granted for: INST408K or INST470.
Formerly: INST408K.
Competitive intelligence (CI) is a derivative of governmental intelligence, as well as business marketing, economics, and management, that is defined similarly: the collection, evaluation, analysis, and application of legally available information relevant to the plans, decisions, and operations of one's organization. Topics will include an overview and comparison of the intelligence process in government and in business (i.e., the intelligence cycle), a detailed consideration of the requirements and the analytical segments of that process, a survey of current analytical tools, a survey of information sources and information acquisition activities, a survey of required personnel, physical and information security policies, and the necessary efforts in creating an effective CI unit within any business enterprise.