Courses - Spring 2024
PSYC653
The Business of Evaluation: Research Methods at Work
Credits:
3
Grad Meth:
Reg, Aud, S-F
Prerequisite: PSYC652.
Additional information: Course builds from work completed in PSYC 652. Students are also expected to commit to a two-term long project. Students will work with a non-profit organization or local business to ask and answer a business question for the organization. Students will conclude this project in PSYC 654.
Students will learn about the strengths and weaknesses of commonly employed research methods in business settings, including: longitudinal research, survey and interview (including focus groups) design, and sampling and weighting. Students will design and launch a research study that will answer a pressing business question.
Flagship Institution of the University System of Maryland
University of Maryland, College Park, MD 20742, USA
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Phone:
301.405.1000
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