An exploration of how neoliberalism and its market-driven economy have shaped Latin American culture of the last decades. In particular, we will explore how contemporary cultural artifacts are inscribed into a value system that quantifies the unquantifiable, that is to say, a system that only values a book or an artist based on sales. In this class, we will work with a variety of cultural artifacts from Argentina, Chile, and Uruguay--films, chronicles, music, newspapers, cartoons, literature, and documentaries--to map how culture and markets intersect. Taught in Spanish.