Big data offers immense potential for insights and wealth creation, generating vast data volumes. This data is often unstructured and real-time, challenging traditional data management and presenting both challenges and opportunities. Advanced techniques, especially AI, are essential for harnessing data value. This course emphasizes hands-on learning about Big Data and AI, including strategic implications and technological underpinnings with tools like deep learning and AWS. Through practical examples and assignments, it aims to build familiarity with these technologies and foster strategic business thinking. The evolving tech landscape necessitates a flexible learning approach, ensuring manageable student workloads.