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Courses - Fall 2024
BUMK
Marketing Department Site
Open Seats as of
12/21/2024 at 10:30 AM
BUMK766
(Perm Req)
Digital Analytics
Syllabus Repository (0)
Credits: 2
Grad Meth: Reg
Restriction: Must be in Business and Management (Master's) program; or permission of BMGT-Robert H. Smith School of Business.
Credit only granted for: BUMK758N or BUMK766.
Formerly: BUMK758N.
Examines the process of developing, implementing and analyzing strategies for successfully marketing a variety of existing and potential products and services on the Internet. Special attention is devoted to the tools and techniques unique to the electronic media.
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0501
Michael Trusov
Seats (Total: 0, Open: 0, Waitlist: 0 )
Bookstore
Meets October 21, 2024 - December 10, 2024
TuTh 10:00am - 11:50am
VMH 1202