Designed to introduce students to the academic and practical fields of health communication. It blends theoretical concepts and practical concerns that impact upon health communication processes. To be specific, this course extensively covers influential theories and models of behavior change as well as cutting-edge research on health communication interventions or campaigns, exposing students to authoritative work done in both areas. Students in this class will also learn about the process of planning a comprehensive health communication campaign and have the opportunity to work in groups to develop their own campaign plans addressing an urgent health problem.