Hide Advanced Options
Courses - Spring 2025
BMGT
Business and Management Department Site
Open Seats as of
11/20/2024 at 10:30 PM
BMGT354
Credits: 3
Grad Meth: Reg
Prerequisite: BMGT350.
Credit only granted for: BMGT354 or BMGT451.
Formerly: BMGT451.
Identifying buyer behavior concepts relevant to a specific marketing problem so that appropriate marketing decisions can be made. Conceptual frameworks are drawn from psychology, sociology, economics, and other social sciences to aid in understanding the behavior of ultimate and industrial buyers.