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Courses - Spring 2025
BMGT
Business and Management Department Site
BMGT400
Data Visualization and Web Analytics
Credits: 3
Grad Meth: Reg
Prerequisite: BMGT302.
Credit only granted for: BMGT400 or BMGT408V.
Formerly: BMGT408V.
This course introduces finding and communicating business stories using artificial intelligence and data visualization techniques. As data-driven decision-making becomes increasingly central to modern organizations, professionals must be able to explore complex datasets and translate findings into clear, powerful visual narratives that support strategic insights. Students will examine principles of effective visual communication and cognitive design, consider misinformation in storytelling, and practice tailoring narratives to diverse audiences. They will gain experience developing interactive dashboards and integrating quantitative and qualitative insights into cohesive narratives, enabling them to translate complex data into insights that drive strategic business decisions in an AI-augmented professional environment.
Restricted to Information Systems majors with 60+ credits and BMGT and Business Analytics minors with 72+ credit hours.