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Courses - Spring 2025
BMGT
Business and Management Department Site
Open Seats as of
12/21/2024 at 10:30 PM
BMGT457
Marketing Policies and Strategies
Credits: 3
Grad Meth: Reg
Prerequisite: BMGT350.
This capstone course ties together various marketing concepts using the fundamentals of strategic market planning as the framework. Application of these principles is accomplished by analyzing and discussing cases and by playing a marketing strategy computer simulation game. Analysis of current business articles to understand the link between theory and real-world problem solving.