As society has evolved with advances in technology, so have the financial and analytical fundamentals of spectator sports leagues. In this course, students will examine modern business principles in for-profit sports leagues, understand current practices for successful operation and revenue generation, and explore how analytics and emerging categories play a crucial role in an organization's growth and competitiveness in their respective markets. Through their foundational understanding and data analysis, students gain competency in identifying threats to revenue growth and explore emerging categories to offset those threats and further diversify the product offerings to enhance the viability of sports organizations.