Courses - Summer 2025
BUSO
Online MBA Program
BUSO732
Managing Digital Business Markets and Platforms
Credits:
2
Grad Meth:
Reg
Restriction: Must be admitted to the appropriate graduate business program; or permission of the Masters Programs Office at the Robert H. Smith School of Business.
Credit only granted for: BUSI622, BUSM622 or BUSO732.
The objective is to understand the strategic and tactical issues involved in managing digital businesses and markets. Also, some of the characteristics of digital businesses and markets that make them unique and understand how companies can best manage them will be examined.
Flagship Institution of the University System of Maryland
University of Maryland, College Park, MD 20742, USA
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Phone:
301.405.1000
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