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Courses - Fall 2025
BMGT
Business and Management Department Site
Open Seats as of
03/29/2025 at 08:30 PM
BMGT450
Integrated Marketing Communications
Syllabus Repository (2)
Credits: 3
Grad Meth: Reg
Prerequisite: BMGT350.
Restriction: Must be in a major in BMGT-Robert H. Smith School of Business.
In-depth study of coordinated marketing activities including advertising, sales promotion, Internet marketing, direct marketing and personal selling. Emphasizes strategic planning to effectively use these promotional tools to communicate with customers and meet marketing goals. Blends theory and current practice to provide managerial orientation.
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ESG1
Marjorie Bonavia
Seats (Total: 40, Open: 40, Waitlist: 0 )
Bookstore
TuTh 9:30am - 10:45am
BLD2 3032
Restricted to BMGT-Shady Grove Seniors majoring in Marketing. Other students may request enrollment on a space available basis. UMCP undergraduate BMGT students are not eligible to enroll at Shady Grove.