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Courses - Fall 2025
BMGT
Business and Management Department Site
Open Seats as of
03/29/2025 at 08:30 AM
BMGT612
(Perm Req)
Marketing Management
Credits: 2
Grad Meth: Reg
Restriction: Permission of BMGT-Robert H. Smith School of Business; or must be in Business and Management (Master's) program.
Credit only granted for: BUSI650 or BMGT612.
Analysis of marketing problems and evaluation of specific marketing efforts regarding the organization's products and services, pricing activities, channel selection, and promotion strategies in both domestic and international markets.