Communication and culture are central to sport and sports media. From youth athletics to the professional level, sport is a multi-billion dollar industry. Indeed, sport is deeply embedded within American culture. In this course, we examine the connections amongst communication, culture, sport, and media. Specifically, we examine how communication, culture, sport, and media shape our understanding of cultural identities such as gender, race and ethnicity, sexual orientation, (dis)ability, and/or nationality, as well as issues of commodification, gaming, and more.